Eman Zabi started a copywriting business in the upstairs bedroom of her parents’ house in Qatar. Now the founder and chief copywriter behind The Scribesmith, Eman and her team work with entrepreneurs launching courses and membership platforms.
A passionate outdoorist, Eman started her career writing about her ascent of Mount Kilimanjaro, which then led her to work as an outdoor copywriter. Eventually, she realised that her love of research meant that her skills were best suited to the launch space.
Since then she’s had the privilege of working with some of the biggest names in the industry. With a background in neuromarketing, international politics, and economics, Eman and her team take a strong research-driven approach to create copy that maximises ROI, or as they like to say, gets clients an air-punching bottom line.