Rebecca Sadwick Shaddix is an go-to-market strategy consultant, startup advisor, and strategic marketing leader responsible for driving revenue strategy for some of the fastest-growing software companies in the U.S. he was recognized as the Los Angeles Business Journal’s Rising Star of 2019 for her track record leading high-growth marketing strategies.
She consults tech companies on branding, marketing, monetization, and go-to-market strategy as Founder & CEO of Strategica Partners. As a Forbes Contributor, Rebecca writes about societal implications of advancements in the tech sector, including overlooked consequences and applications of existing technology. She is an alumna of UCLA and the UCLA Anderson School of Management.
A former public policy researcher, Rebecca led the Digital Technologies Initiative at the UCLA Luskin Center for Innovation, launching its Women in Tech initiative. Her publication topics include: marketing strategy; youth Internet safety; human trafficking and the digitization of child exploitation; women and diversity in technology; K-12 teacher tenure systems; and the impacts of merit-based K-12 teacher pay. You can follow the latest articles on Twitter @RebeccaSadwick.