You want people to emotionally connect with and care about your cause just as much as you do. Marketing your purpose-driven mission is all about connection and deeper meaning.
However, many founders and teams get caught up in looking at campaigns and content as one-off projects, so many of these brands miss the mark.
In order to be set up to scale, these brands have to have messaging and marketing in place that’s focused on the value they bring to the world, the difference they make, and why that matters to their ideal audience - then share that value everywhere their brand shows up.
We’ll talk about why showing up on a mission - your big, meaningful mission - in everything you do will always be more powerful than a simple mission statement.
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