Brand Guides: How a Simple Document can Ensure Consistency Across Publishing Platforms
A Talk by Molly McBeath (President, McBeath Communications)
About this Talk
From simple to sophisticated, a brand guide will help maintain consistency in the way you represent your brand as you produce content across different platforms.
Whether you are a solo entrepreneur, part of a startup team, or managing a crew of contractors, a brand guide is essential for keeping everyone writing from the same playbook.
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