Research-based Methods to Develop a Brand Voice that Attracts a Crowd
A Talk by Abbey Woodcock (Founder, Freelance Coop)
About this Talk
Brand "voice" doesn't have to be a woowoo, vague concept. In fact, you can measure it. Abbey shares strategies, methods, and free tools to determine, measure, and outsource your voice -- whether you're a personality-based brand, B2B company, or anything in between.
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In the Codex Persona workshop, we cover how to break down your clients (or anyone’s) voice in a measurable, trackable way so that you don’t get such vague edits from your clients. You’ll be able to cut the approval time in half or more...And how to take feedback from your clients and create a comprehensive voice style guide called the “Codex Persona” (and you can charge for this process … increasing your project fee while doing less work).
Ticket required
In the Codex Persona workshop, we cover how to break down your clients (or anyone’s) voice in a measurable, trackable way so that you don’t get such vague edits from your clients. You’ll be able to cut the approval time in half or more...And how to take feedback from your clients and create a comprehensive voice style guide called the “Codex Persona” (and you can charge for this process … increasing your project fee while doing less work).
Ticket required
"What They Hear When You Write" Book
Ticket required
"What They Hear When You Write" Book
Ticket required