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How to Write an About Page that Converts Readers into Leads

A talk by Betsy Muse
Founder, Rocket Fuel Strategy

Your About Page is often the second most visited page on your website. Why waste all that traffic with a boring About Page that does nothing but bounce visitors straight off the page.

You need readers to hang around long enough to learn what it is about you and your experiences that will assuage the pain or satisfy the need that brought them to your site.

In this session you will learn techniques to help you craft an About Page that makes your readers want to work with you.

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Categories covered

Step-by-Step Guide to a Kickass Conversion-Focused About Page

According to Google, the About Page is the second most visited page on most websites. Take advantage of all that traffic by building an About Page written and designed to convert readers into qualified leads.

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