Your About Page is often the second most visited page on your website. Why waste all that traffic with a boring About Page that does nothing but bounce visitors straight off the page.
You need readers to hang around long enough to learn what it is about you and your experiences that will assuage the pain or satisfy the need that brought them to your site.
In this session you will learn techniques to help you craft an About Page that makes your readers want to work with you.
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