How to Turn Your Life Experiences into Profitable Brand Stories
A Talk by Shereese Floyd-Thompson (Chief Storytelling Officer, StoryMAKERS Consulting)
About this Talk
You want to be an influencer? A powerful brand? A change maker? A thought leader? You already are because you hold the power of the one thing that makes you unforgettable … your story.
And when used in marketing, it becomes the single-most-powerful weapon you own.
Stand out in a crowded market place, show your differences, outline your values and belief systems, be more relational and less transactional and solve your consumers problems in a compelling way with a brand story that comes from your life experiences.
You will walk away from this session with a better understanding of how to find your origin story, the four elements of a profitable brand story, how to turn a story into a message, and why your story matters to your customer.