This content is locked

This content is no longer available.

Video content locked

How to Turn Your Life Experiences into Profitable Brand Stories

A talk by Shereese Floyd-Thompson
Chief Storytelling Officer, StoryMAKERS Consulting

You want to be an influencer? A powerful brand? A change maker? A thought leader? You already are because you hold the power of the one thing that makes you unforgettable … your story.

And when used in marketing, it becomes the single-most-powerful weapon you own.

Stand out in a crowded market place, show your differences, outline your values and belief systems, be more relational and less transactional and solve your consumers problems in a compelling way with a brand story that comes from your life experiences.

You will walk away from this session with a better understanding of how to find your origin story, the four elements of a profitable brand story, how to turn a story into a message, and why your story matters to your customer.

Join the discussion

You need to be registered as an attendee in order to comment on this talk.


Categories covered

Proudly supported by

Want to sponsor this event? contact us.