Content sets you apart from everyone else on the web. But how do you break through the content noise? You start a conversation! When your reader reads content that is valuable and helps her in her journey to living life in a new and better way, she starts to feel connected. She feels like you “get her.” And she doesn’t feel SOLD to! Writing for revenue helps you create content that your readers not only love to read, but creates connections that turn them into your brand fans and loyal customers.
Combining the fundamental principles of stages of awareness, a hint of market sophistication and a whole lot of empathy, participants will understand how content fits into the buyer journey, how to come up with content ideas your audience WANTS to read and have an easy to follow strategy that keeps you writing consistently.