A talk by Christine Laureano
Conversion Copywriter & Content Marketing Specialist,
Ba6 Marketing
Categories covered by this talk
About this talk
Content sets you apart from everyone else on the web. But how do you break through the content noise? You start a conversation! When your reader reads content that is valuable and helps her in her journey to living life in a new and better way, she starts to feel connected. She feels like you “get her.” And she doesn’t feel SOLD to! Writing for revenue helps you create content that your readers not only love to read, but creates connections that turn them into your brand fans and loyal customers.
Combining the fundamental principles of stages of awareness, a hint of market sophistication and a whole lot of empathy, participants will understand how content fits into the buyer journey, how to come up with content ideas your audience WANTS to read and have an easy to follow strategy that keeps you writing consistently.
WSL - Content Strategy Spreadsheet
Strategy, no it's not boring, it's the way you stay consistent and create a content marketing strategy that actually turns article scanners into customers...YOUR customers. This spreadsheet goes along with my talk here at WSL. Copy it...use it...test it...and when you feel like quitting...keeps going because it works! (It did for me...and I'm pretty sure it'll work for you too.)
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