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Marketing for Non-Marketers

A talk by Sarah Eggleston
Founder, fflow

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About this talk

Having spent years as a developer at IBM, I was not ready for the challenges I would encounter marketing my own company. My talk will share what I've learned in hopes you will be spared from some of the same marketing pains.

You will walk away from this session with a better understanding of what a non-marketer needs to know about SEO, content, and marketing in general.

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