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SEO 2020: Building Your Strategy for On-SERP SEO and Beyond

A talk by Diane Kulseth
Senior SEO Consultant, Siteimprove

Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).

In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:

  • Keyword intent, what it is and why it matters
  • Looking to the SERPs for content direction
  • Strengthening your content with structured data markup and other technical optimizations


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