Google is smart, really smart, it seems to know exactly what we're searching for even when we don't.
So does that mean worrying about Search Engine Optimisation when we write is still necessary? Do we need to fret about keyword research, title tags and techie bits and bobs?
In this session Kate Toon will bust some myths and give you the low down on what really matters with SEO in 2020.
How to nab position zero How to optimise for voice search How to write for humans and the Google gods.
Will share practical doable tips and a horde of useful tools to use too.