A talk by Amy Hebdon
Founder,
Paid Search Magic
About this talk
Paid traffic can lead to rapid growth and customer acquisition...or it can lead to huge ad spend with nothing to show for it. Amy will teach customer-driven marketing strategies that will fool-proof your launch and maximize your returns.
Nail your targeting, messaging & optimization plan. Learn the psychology of the buying experience as it applies to paid traffic, and why customer-focused campaigns drive the best results. Avoid local maximum problems and common founder pitfalls that sabotage growth efforts.
