How to get the best conversion rates possible—with email copy that ain’t icky

About this talk

Not gonna lie:

I secretly want to be the female Ry Schwartz. 

He who created the Coaching The Conversion framework used in the launch emails of A-listers such as Amy Porterfield, Todd Herman, and Joanna Wiebe. Maybe you’ve heard of them?

That’s why in my Schwartz-inspired session, we’ll talk about the all-important ingredient of high converting launch emails: EMPATHY. 

Specifically...

• The 3 different types of empathy and their importance in writing emails

• How empathy shows up in emails from some of the best copywriters+coaches around

• How to give your prospects an empathy-driven makeover in their journey towards becoming customers

How about the nonbuyers? No worries, we’ll also tackle how to use empathy in postlaunch emails.

Spoiler Alert: Tobey Maguire, Anne Hathaway, Tom Hanks, and Meg Ryan all make special appearances during this 21-minute tutorial.