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In this session you'll learn how to write sales pages that connect with your audience in a personal way - a way that builds trust and makes them feel the page was written just for them.

Amy will share why it's important to write to one person and why knowing where they are in the sales process in their own mind will help you nail your sales page copy.

You'll also walk away with:

• an understanding of how your one reader's pains and desires help inform your copy

• a basic knowledge of sales page formulas and how understanding your one reader helps you choose the right one

• how to bring dimension to your copy with fascinations, story telling, and by starting the reader off in media res

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Categories covered