Abbey Woodcock

Founder, Freelance Coop

About this speaker

Abbey Woodcock has been a direct response copywriter since 7th grade when she wrote a 30-page sales letter asking her crush to the dance. Since then, she’s converted better… writing sales pages and emails you’ve probably read from some of the biggest names online.

Now, she teaches the business side of copywriting including setting up systems to grow a freelancing business and building out an in-house content team that seamlessly “gets” your voice.

She’s also a chainsaw instructor and mom to 2 awesome kiddos in Upstate NY.

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In the Codex Persona workshop, we cover how to break down your clients (or anyone’s) voice in a measurable, trackable way so that you don’t get such vague edits from your clients. You’ll be able to cut the approval time in half or more...And how to take feedback from your clients and create a comprehensive voice style guide called the “Codex Persona” (and you can charge for this process … increasing your project fee while doing less work).

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"What They Hear When You Write" Book

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Talks

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