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The Worst Night of Your Life: Start-ups, Sales & Lies

A talk by Genevieve LeMarchal
Partner, Growth Strategy Consultant, FoundersPad VC and XXCelerate Fund

In recent years something strange has happened in the start-up world, the idea that you have to have an investor to build your business started to proliferate. Raising funding and venture capital became glamorized.

Along the way, founders started giving up their own power to grow their business, making raising funding a pre-requisite instead.

And “sales” became a dirty word that was something visionary founders shouldn’t bother doing.

Only a tiny percentage of businesses will ever raise venture capital, and that percentage is even smaller for women and minorities. Many companies needlessly die on the vine with this mentality, and could avoid countless painful mistakes and hardships if they adopted a different mindset.

The Worst Night of Your Life is Genevieve’s story of the realization that she was approaching her start-up all wrong and experiencing disastrous results, and the momentous shift she made that changed her business and her life. It’s a message that will shake audiences awake, get them to see a new way of of being in their start-up, and motivate them to start that new path immediately.

In this eye-opening keynote, serial entrepreneur turned venture fund manager Genevieve LeMarchal shares her story about going along with the crowd, succumbing to confusion and fear, and the realization she had one night at 3am that changed everything. She shares about the ensuing journey of transformation, and the tangible results that happened when she transformed her mindset.

You will walk away with the mindset shift, motivation and inspiration you need to get on the court, and start building your dreams.

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